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first_imgan arrangement with PRNewswire. PTI takes no editorial responsibility for the same.) BookMyShow Invests in Chennai Based Fantain Sports MUMBAI, March 11, 2016/PRNewswire/ — BookMyShow, Indias largest online entertainment ticketing brand, has acquired a majority stake in Chennai based fan relationship management (FRM) solutions provider, Fantain Sports Pvt. Ltd. Fantain provides fan insights, engagement and monetisation on its proprietary FRM platform, specifically catering to sports businesses in India. BookMyShow, with its immersive content and transactional capabilities will utilise the analytical intelligence of Fantain to gain in-depth knowledge and insights about fans, the most vital stakeholder for all sports events. The investment will enable Fantain to build the most complete and robust fan insights in India along with providing it an opportunity to expand its portfolio of offerings within the entertainment business. Speaking about this strategic investment, Ashish Hemrajani, CEO and Co-Founder, BookMyShow said, “Sports in India continues to gain immense traction from people all across the country. Since, at BookMyShow, we have always emphasised on delighting users through our offerings and services; our investment in Faintain will further be fruitful in creating more meaningful engagement and unparalleled solutions for sports fans on BookMyShow.” more PRNewswire GSVlast_img read more

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